Not that you’d be interested, but it now a fact that in Australia all cigarette packets look the same. The name of the cigarette is written in the same type, the packet colour is the same, there is a picture showing graphically the consequences of smoking. All branding is removed in an attempt to take away the lure of advertising.
But it did make the news here, it is of interest, a step has been taken into new territory.
We think, when we buy something, that it is because we need it, it is useful, and worth what we are paying for it. However, things are treated as commodities, and we have an entire industry that seeks to engage us and ‘persuade’ us we need it. We do succumb to this type of selling us a ‘dream,’ in other words persuading us to buy something, or a particular version of something, that we think will make us feel important, better, superior. In other words we are tempted, and we fall for the deception. And then we can come to believe the deception, and get hooked in, so we buy more of the same!
John calls it the lust of the flesh, the lust of the eyes, and warns against letting yourself be enslaved to it.
Jesus taught us not to get obsessed about packaging – consider the lilies of the field, they don’t spin or sew, but their splendour surpasses that of Solomon.
God does look at the contents, not the packaging. He looks at the heart.
God deals with the contents, not the packaging. Creates a new heart, forgives the sin, so the packaging can change to reflect the contents.
We are not re-packaged though. There isn’t anything other than the original.
But the packaging does now reflect the new corporate brand – Jesus. And that this is a space to watch!